Privacy Policy

Mulberry Tree Privacy Policy

Last modified: [June 12, 2025]

Introduction

At Mulberry Tree Cooking, LLC (“Mulberry Tree” or “We”), we respect your privacy and are committed to protecting it through our compliance with this policy. This policy describes:

The types of information we may collect or that you may provide when you purchase, download, install, register with, access, or use the Mulberry Tree Application (the “App”) and/or our website www.mulberrytree.io (the “Website”) including any content, functionality, and services offered on or through the App or our Website (collectively, the “Mulberry Tree Platform” or the “Platform”),
Our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies only to information we collect in this Platform, and in email, text, and other electronic communications sent through or in connection with this Platform.

This policy DOES NOT apply to information that you provide to or is collected by any third party. These other third parties may have their own privacy policies. Always exercise caution and review the privacy policies of third-party websites or services you visit or use before providing information on or through them.

Please read this policy carefully to understand our policies and practices regarding your information. If you do not agree with our policies and practices, do not download, register with, or use this Platform. By downloading, registering with, or using this Platform, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Platform after we revise this policy means you accept those changes, so please check the policy periodically for updates.

The Platform is only intended for use by users located in the United States. If you are not a resident of the United States, you must not use the Platform.

Children Under the Age of 16

The Platform is not intended for children under 16 years of age, and we do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at privacy@mulberrytree.io.

Information We Collect and How We Collect It

At Mulberry Tree, your data is a pivotal ingredient, allowing us to sculpt a platform meticulously crafted to suit your preferences.

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked to a particular user (“personal information”). As used in this privacy policy, personal information does not include publicly available information from government records, or deidentified or aggregated user information.

We collect personal information from and about users of our Platform:

Directly from you. For example, when you register for an account or verify your account.
Automatically when you use the Platform. For example, we may collect certain details of your access to and use of the Platform, including traffic data, location data (including precise geolocation data), logs, and other communication data and the resources that you access and use on or through the Platform, including mastered recipes, completed classes, duration of use, and interactions with existing and forthcoming features.

Information You Provide to Us

When you download, register with, or use this Platform, we may ask you to provide information:

By which you may be personally identified, such as name, email address, age, date of birth, gender, or any other identifier by which you may be contacted online or offline.
That is about you but individually does not identify you, such as your IP address and identifier for advertisers and/or Google advertising ID.
That reveals inferences about you, such as your dietary preferences.

This information includes the following categories:

Personal identifiers, such as information that you provide by filling in forms in the Platform. This includes information provided at the time you register to use the Platform, post material, and/or request further services. We may also ask you for this information when you enter a contest or promotion sponsored by us, or when you report a problem with the Platform.
Records and copies of your correspondence (including email addresses and phone numbers), if you contact us.
Your responses to surveys that we might ask you to complete for research purposes.
Details of transactions you carry out through the Platform. This does not include financial or payment information, because all purchases are processed through a third party. For example, when you purchase a subscription for the App, we will know that you are a subscriber, but we do not collect your credit card information.
Your search queries on the Platform.

You may also provide information for publication or display (“Posted”) on public areas of the Platform or websites you access through the Platform (collectively, “User Contributions”). Your User Contributions are Posted and transmitted to others at your own risk and in accordance with our Terms of Service. Additionally, we cannot control the actions of third parties with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Automatic Information Collection

When you download, access, and use the Platform, it may use technology to automatically collect:

Usage Details. When you access and use the Platform, we may automatically collect certain details of your access to and use of the Platform, including traffic data, location data (including precise geolocation data), logs, and other communication data and the resources that you access and use on or through the Platform, including mastered recipes, completed classes, duration of use, and interactions with existing and forthcoming features.
Device Information. We may collect information about your mobile device and internet connection, including the device's unique device identifier, IP address, operating system, browser type, mobile network information, and the device's telephone number.
Stored Information and Files. The Platform also may access metadata and other information associated with other files stored on your device. This may include, for example, photographs, audio and video clips, other applications present on your device, personal contacts, and address book information.
Location Information. This Platform collects location information, including precise geolocation information, about the location of your device. If you wish to opt out of processing precise geolocation information, you may do so by changing your account settings in the Platform. Note, however, that opting out of the Platform’s collection of location information will disable its location-based features.

For more information about your choices with respect to the personal information we collect, see Your Choices About Our Collection, Use, and Disclosure of Your Information.

We also may use these technologies to collect information about your activities over time and across third-party websites, apps, or other online services (behavioral tracking). These technologies can help us tailor advertisements and content to your preferences, for example, to prevent vegetarian users from receiving meat-based advertisements. At this time, Mulberry Tree does not recognize “Do Not Track” signals provided by some browsers even if the “Do Not Track” signal is activated on your browser.

Cookie Policy

We may use cookies for automatic information collection. A cookie is a small file placed on your device that enables websites, advertisers, and third-party entities to recognize your device as you navigate the internet. Cookies can be categorized as:

Session Cookies: Temporary cookies that expire and are automatically erased when you close your browser.
Persistent Cookies: These remain stored on your device until a predetermined expiration date, which can range from a few days to several years.

We use the following cookies in connection with our Platform.

Necessary Cookies: Theses are required for the proper functioning of our Platform.
Performance Cookies: These cookies collect information about how users interact with our website.
Functional Cookies: These cookies allow the website to remember user choices and preferences. Disabling these cookies may affect personalized features on our Platform.
Third-Party Cookies: These are set by external organizations. We have no control over these cookies. Please review respective third-party privacy policies for more information. Categories of these third parties may include:

It may be possible to refuse to accept cookies by activating the appropriate settings on your device. However, if you select this setting, you may be unable to access certain parts of our Platform.

How We Use Your Information

We may use information that we collect about you or that you provide to us, including any personal information, to:

Provide you with the Platform and its contents, and any other information, products, or services that you request from us.
Fulfill any other purpose for which you provide it.
Give you notices about your subscription, including expiration and renewal notices.
Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
Notify you when updates are available, and of changes to any products or services we offer or provide though it.
Facilitate reward redemption processes.
Communicate with you about of offerings, services, promotions, and updates.

The usage information we collect helps us to improve our Platform and to deliver a better and more personalized experience by enabling us to:

Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Platform according to your individual interests.
Speed up your searches.
Recognize you when you use the Platform.

We use location information we collect to deliver advertisements that are more relevant to you, such as for farms and vendors local to you.

We may also use your information to contact you about our own and third parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please email us at privacy@mulberrytree.io to opt out of this marketing. For more information, see Your Choices About Our Collection, Use, and Disclosure of Your Information.

We may use the information we collect to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose anonymized or aggregated information about our users, and information that does not identify any individual or device, without restriction.

We do not sell your personal information for monetary consideration. We may, however, share disclose personal information that we collect or you provide:

To our subsidiaries and affiliates.
To contractors, service providers, and other third parties we use to support our business.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Mulberry Tree’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Mulberry Tree about our Platform users is among the assets transferred.
To third parties to market their products or services to you. For more information, see Your Choices About Our Collection, Use, and Disclosure of Your Information.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.
To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce our rights arising from any contracts entered into between you and us, including any Platform EULA.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Mulberry Tree, our customers, or others.

We may disclose your personal information to the following categories of third parties:

Service providers that develop and/or host the Platform.
All other service providers which include, but are not limited to:
- Payment processors, when you purchase a paid subscription or make an in-App purchase.
- Service providers that review Content (as that term is defined in our Terms of Use).
- Service providers that facilitate the processing and distribution of gift cards and other rewards.
- Technology partners, including commerce partners.
Advertisers, ad networks, and ad servers.
Analytics companies.
Your device manufacturer.
Your mobile service provider or internet service provider.

Your Choices About Our Collection, Use, and Disclosure of Your Information

We strive to provide you with choices regarding the personal information you provide to us. This section describes mechanisms we provide for you to control certain uses and disclosures of over your information.

Tracking Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies or block the use of other tracking technologies, some parts of the Platform may then be inaccessible or not function properly.
Promotion by the Company. If you do not want us to use your email address to promote our own or third parties’ products or services, you can opt-out by adjusting your communication settings in the Platform or unsubscribing from promotional messages through the link provided in our emails. Alternatively, if you face any difficulties unsubscribing, send us an email at privacy@mulberrytree.io with the subject line “Unsubscribe” and we will process your request. Even if you unsubscribe from promotional emails, you will still receive service-related emails to notify you of, for example, account updates or changes to our Terms of Service.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

Residents in certain states, such as California, may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.

Data Retention Policy

Except as described herein, we retain your personal information only for the duration your account remains active. Upon your decision to terminate your account we will begin to delete your personal information. We may retain certain information due to legal obligations, or administrative or accounting purposes, as permitted by law. We may also retain information that has been anonymized for our own analytics or other business purposes. If you are a Content Creator (as that term is defined in our Terms of Service) or otherwise submit User Contributions, we retain our unlimited, free, worldwide right to forever use, reproduce, modify, perform, display, distribute, and otherwise disclose to third parties any User Contribution for any purpose, even if or after you terminate your account.

Your Rights Regarding Your Information

At Mulberry Tree, we are all about respect in the kitchen—and that extends to your personal information.

We offer you specific rights regarding your personal information. Some states, including California, Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Virginia and Utah, require these by law. This section describes your rights under this Policy and explains how to exercise those rights.

Right to Know. You have the right to know whether the information we have collected, sold, shared, or disclosed for a business purpose your personal information. If you make this request, we will return to you (to the extent required by law):
1. A copy of your personal information and further details about its processing.
2. The categories of sources from which we collect your personal information.
3. The purpose and lawful basis for collecting or selling your personal information.
4. The legitimate interests we have for processing your personal information.
5. The categories of third parties with whom we share personal information.
6. The length of time we retain your personal information. The length of time we retain personal information depends on your relationship with us and the applicability of the legal obligations we are subject to in the United States.
Right to Deletion. You are entitled to request the deletion of your personal data from our records. Upon receiving such a request, we will verify your identity and inquire if you wish for your information to be entirely erased or if you would rather be added to a do-not-contact list. We cannot delete your personal information except by also deleting your user account. Please note that your information that has been aggregated or deidentified will not be deleted.

If you delete your User Contributions from the Platform, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other Platform users. Proper access and use of information provided on the Platform, including User Contributions, is governed by our Terms of Service.

Right to Opt-Out. You have the right to instruct us not to sell or share your personal information for cross-context behavioral advertising purposes. You also have the right to instruct us not to process your sensitive personal information (including precise geolocation information).
Right to Correct. You have the right to correct inaccurate personal information. Once we receive a request, we will rectify the personal information (to the extent required by law) without undue delay. You can also review and change certain personal information by logging into the Platform and visiting your account profile page.
Right to Data Portability. You have the right to request the specific pieces of personal information that we have collected about you in a machine-readable format.
Right to Limit Sensitive Personal Information. You have the right to object to our use and disclosure of personal information, including sensitive personal information, if you feel the processing of your personal information is unlawful or there is a risk to your fundamental privacy rights, or limit our use and disclosure to specifically permitted purposes.
Right to File a Complaint. If you have a complaint about our use of your personal information, please let us know by contacting us at privacy@mulberrytree.io. While we would appreciate the opportunity to address your concern first, you also have the right to make a complaint at any time to the appropriate Data Protection Authority in your country of residents.

To exercise any of these rights, please send us an email to privacy@mulberrytree.io with “Personal Information Privacy Request” in the subject line. Please specify the service you are inquiring about and provide your full name, address, and email so that we may verify your request.

If you wish to appeal our decision related to your request, you may do so by sending us an email to privacy@mulberrytree.io with “Appeal” in the subject line.

We will take commercially reasonable measures to respond to your requests within forty-five (45) days. We will inform you if we need an extension. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Your State Privacy Rights

Residents of certain states, such as California, may have additional personal information rights and choices. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Platform that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@mulberrytree.io or write us at:

Mulberry Tree Cooking LLC

210 S Thompson St,

Suite #6 #585

Springdale, AR 72764

Additionally, under the California Consumer Privacy Act (CCPA), California residents have the right to designate an authorized agent to act on your behalf with respect to exercising your rights to your personal information. It is important to note that the agent appointed must be registered with the California Secretary of State. Upon receiving a request from an authorized agent, we will take steps to verify your identity and will require the agent to provide evidence of your written authorization for them to act on your behalf.

At this time, Mulberry Tree does not recognize “Do Not Track” signals provided by some browsers even if the “Do Not Track” signal is activated on your browser.

Data Security

At Mulberry Tree, we believe in keeping our kitchen tidy and your data secure.

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our third-party vendor’s encrypted servers.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Platform, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Platform like message boards. The information you share in public areas may be viewed by any user of the Platform.

Unfortunately, the transmission of information via the internet and mobile platforms is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through our Platform. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures we provide. For a detailed overview of our security measures, please visit: https://firebase.google.com/support/privacy.

Changes to Our Privacy Policy

We may update our privacy policy from time to time. If we make material changes to how we treat our users’ personal information, we will post the new privacy policy on this page and notify you by email to the email address specified in your account and an in-App alert the first time you use the App after we make the change.

The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address and/or phone number for you and for periodically visiting this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, to register a complaint, please contact us at:

privacy@mulberrytree.io

Mulberry Tree Cooking LLC

210 S Thompson St,

Suite #6 #585

Springdale, AR 72764

‍